Stephanie Gonzalez Studio

Work

Content systems, brand assets, and campaign graphics built for real use.

These project concepts show the kind of work available: practical visual systems, polished templates, and campaign assets that make a brand easier to understand, trust, and publish.

Social graphics, Canva templates

Weekly Social Media System

A reusable content system for a service business that needed cleaner weekly posts, stronger offer visibility, and less design friction every time it published.

The problem

The business had useful content ideas, but every post looked like a separate design decision. The feed had no rhythm, the offer was not obvious, and posting took too long.

What I created

  • 12 Instagram feed graphics
  • 6 story templates
  • 3 carousel cover styles
  • Offer and testimonial graphic templates
  • Editable Canva files organized by content type

Outcome: a repeatable weekly system that gives the brand enough structure to post faster without making every graphic look the same.

Mini brand identity, social templates

Brand Starter Kit

A compact brand kit for a local service business that needed a more professional look before pushing its offer online.

The problem

The business had a real offer, but the visuals looked improvised. Colors, fonts, and layouts were being chosen one post at a time, which made the brand feel less established than it was.

What I created

  • Color palette with primary and accent uses
  • Typography direction for headlines and body copy
  • Simple logo usage guidance
  • 1-page mini brand guide
  • 8 Instagram and story templates

Outcome: a cleaner foundation that made the business look more credible before sending traffic to its offer.

Campaign design, promotional assets

Offer Launch Graphics

A campaign asset set for a new service offer, built to explain the same message across social, email, ads, and web placements.

The problem

The launch needed more than one announcement post. The offer needed a full visual rollout that could explain the problem, make the promise clear, and support multiple reminders.

What I created

  • Launch announcement graphic
  • 6-slide promotional carousel
  • Story countdown and FAQ graphics
  • Email header and banner
  • 4 static ad concepts with headline variations

Outcome: a complete visual rollout that gave the launch enough material to promote the offer for several weeks.

Editable templates, content system

Canva Template Pack

A set of editable Canva templates for a business owner who wanted professional-looking content without starting from a blank canvas every week.

The problem

The business owner was editing generic templates for too long and still ending up with graphics that did not feel connected.

What I created

  • Quote and thought-leadership templates
  • Tip and educational post templates
  • Promo and offer templates
  • Testimonial and proof templates
  • Carousel starter templates with cover layouts

Outcome: faster publishing with templates that feel custom instead of pulled from a generic Canva search.

Ad creative, static graphics

Paid Social Ad Set

A set of static ad concepts designed to test different messages and visual angles for the same offer.

The problem

The business needed ad creative that could be understood quickly in-feed and tested across different promise, proof, and urgency angles.

What I created

  • 6 static ad concepts
  • Offer, proof, and urgency headline variations
  • CTA treatments
  • Platform-ready sizes

Outcome: multiple creative directions ready for testing instead of one single visual bet.

Personal brand design, social content

Founder Content Kit

A polished content kit for a founder or independent professional who wanted their expertise to look more credible before sending people to a call, newsletter, or offer.

The problem

The founder had strong ideas, but the presentation looked too casual for the level of expertise behind the message.

What I created

  • LinkedIn carousel template
  • Founder quote and insight cards
  • Announcement and availability graphics
  • Offer explanation graphic
  • Simple content style guide

Outcome: a repeatable set of assets for publishing expertise, announcements, and offers with more authority.